A strong domain name adds professional credibility to your business and brand and separates you from the millions of get-rich-quick-scheme websites out there. Provides visibility for your brand. Much like a storefront window, a good domain will create awareness and attract customers.
WHY DOMAIN NAME IS IMPORTANT?
On a basic level, domain names are important because the Internet's addressing scheme is not very effective without them. ... A short, memorable domain name can make the difference between creating a successful Web presence and getting lost in cyberspace. A domain name adds credibility to your business. A good domain name is an important asset for brand process.
A short, memorable domain name for your business can make the difference between creating a successful web presence and getting lost in cyberspace.